How Deeper Edge Will Help
The proposed value spans across the B2C, B2B, and B2D sectors.
For B2C consumers in particular, no other market entity currently offers the unique combination of tangible benefits: loyal support of a true fiduciary, vigilant defense of a Web guardian, mediating function of a “digital lifestreams” manager, and empowering cool edgetech. The fiduciary element in particular appears to be entirely unprecedented in the online space.
Nor is Deeper Edge aiming to “disrupt” the dominant players of the existing Web. Instead, in true “blue ocean” strategy, the value propositions create entirely new marketspaces, that allow individuals to refashion their fraught interactions with Web entities. The overall outcome is constructing a unique and personalized “digital life support system” for each patron, from which those meaningful commercial conversations can take place. Sitting alongside the Web incumbents -- at least for now.
Open questions remain. In particular, can and will some subset of consumers appreciate the Web’s systemic infirmities, and be willing accordingly to change their marketplace activities? And will a suitable number of for-profit companies voluntarily assume the mantle of trustworthy agents operating under common law-type fiduciary obligations? The provisional answer to both questions is yes. Under the scientific method, such responses are deemed falsifiable -- meaning that evidence can be assembled and analyzed to ascertain whether they comport with reality. Stage One seeks empirical validation, for these and other demand and supply “query planks.”
For the B2B market, Deeper Edge potentially offers numerous value propositions. For example, the Company can provide a trust layer (or Trust-as-a-Service) to enterprises with customer-facing compliance obligations; examples could include health care, financial services, retailers, and telecom providers. The Company also can develop new, mutually-beneficial connections between Web patrons and marketing companies, to create far more contextual -- and lucrative -- advertising markets.
Other B2B offerings to explore include consensual data exchanges, data trusts and co-ops interfaces, digital fiduciaries certification program, private label versions of its B2C services, and IPR licensing.
For the B2D market, Deeper Edge offers a novel opportunity to create open source software applications, blockchain ledgers and wallets, and other functionalities in service of the “decentralized Web.”
Q. Which B2C Offerings Does Deeper Edge Intend to Pursue First? A. Much To Choose From
For purposes of Stage One, Deeper Edge is developing a comprehensive “as if” suite of B2C products and services intended to serve the needs of Web users. Significant elements of these products and services are derived from the PEP (protect, enhance, and promote) model.