We seek to develop technology joined to common law fiduciary duties of care and loyalty, in order to empower Web users to gain greater data privacy and security and heightened personal agency.

Whitt Deeper Edge MozFest Slides 031421 Version

PEP Model

The “PEP” model combines multiple dimensions: trusted support, personal empowerment, fiduciary duties, client service offerings, and underlying technologies, into one comprehensive framework.

The PEP model lays out three separate zones (Protection, Enhancement, Promotion),
along with ascending degrees of fiduciary protection and agential tech:

  • Trusted data guardian: duty of care (no harm)

  • Online mediator: duty of loyalty (no conflicts)

  • Web advocate: duty of loyalty (promote best interests)

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